710 Radio Campaign

Illustration, Social Media Marketing, Animation

As a long-time sports photographer, I have always been interested in body language and the wealth of information it gives us. In sports, there are a lot of visual tools in place to help viewers identify players. However, with large stadiums and oft-obstructed faces, viewers sometimes rely heavily on body language and shapes. Imagined as a marketing campaign for ESPN 710 Seattle, the limited visual information fits well with talk radio. In such a niche market, memorable poses allow a wider audience to recognize the players.