Paper w/ Personality

Branding, Poster Design, Social Media Campaign, Web Design

In order to raise funds for a senior portfolio show, Arizona State VCD students host an annual poster show and auction; hundreds of poster donations are collected from design studios around the world. I was selected to design a visual theme for the show in 2015. Paper w/ Personality targeted the primary audience that had attended the auction in the past (people in the Herberger Institute). By creating an interactive experience encouraging art-making, we were able to garner more interest and break records for both attendance and fundraising.